14 hours ago Aston Martin has dropped its eighth badge redesign to be used for upcoming F1 cars and newgeneration sports cars The English manufacturer's original logo appeared on Astons in 19, and the redesigns happened in 1927, 1930, 1932, 1954, 1984, 03, and now Aston Martin has updated its branding – including a new version of its winged logo redrawn by Peter Saville – as it looks to appeal to a new generation of drivers It is the British car brand's first major overhaul since 03 The design work also includes a range of social, digital and print assets as well as a campaign videoAston Martin Lagonda Limited is a British manufacturer of luxury sports cars and grand tourers It was founded in 1913 by Lionel Martin and Robert Bamford The company has had a chequered financial history, including bankruptcy in the 1970s, but has also enjoyed long periods of success and stability, including under the ownership of David Brown, from 1947 to 1972 and of the Ford
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